15+ years leading integrated marketing operations and growth strategies across North America and Latin America. Turning global brand vision into localized, measurable impact for B2B2C and CPG organizations.
Progressive leadership across global CPG and B2B2C organizations, driving marketing transformation and revenue growth.
Strategic marketing leader for a $500M+ global beauty brand. Defined long-term vision across North America and LATAM, integrating AI tools that increased campaign output by 40%.
Led organizational transformation, expanding into Target and Amazon. Architected the first outsourced Marketing Center of Excellence, reducing costs by 50%.
Led $5M digital transformation, building AI-powered Salesforce CRM workflows. Managed global institutional communications across the Americas.
Managed $1M-$2M budgets, launched 20+ products with 360 campaigns, introduced AI to email platform driving 30% open rates, and ensured FTC compliance for 100K salesforce members.
A blend of strategic marketing leadership and hands-on operational excellence.
ITESM (Tecnologico de Monterrey), Mexico
University of Technology, Sydney, Australia
University of Texas – Pan American, USA
USC Marshall School of Business, USA